iCEE.fest 2017 va aduna peste 90 de ore de continut, pe 6 scene, acolo unde peste 140 de speakeri internationali iti vor aduce ultimele informatii din industria digital & tech si cea a Internetului.
Nu uita sa-ti instalezi si apoi sa-ti activezi contul in iCEE.fest app, acolo unde vei gasi ultimele update-uri din Agenda si iti poti salva sesiunile favorite de la aceasta editie a festivalului!
Ghid de supravietuire: Ziua 1 – iCEE.fest 2017
Ghid de supravietuire: Ziua 1 – iCEE.fest 2017 va aduna peste 90 de ore de continut, pe 6 scene, acolo unde peste 140 de speakeri internationali iti vor aduce ultimele informatii din industria digital & tech si cea a Internetului.
Nu uita sa-ti instalezi si apoi sa-ti activezi contul in iCEE.fest app, acolo unde vei gasi ultimele update-uri din Agenda si iti poti salva sesiunile favorite de la aceasta editie a festivalului!
Si pentru ca Agenda este plina de prezentari extrem de interesante, vrem sa te ajutam sa alegi mai usor sesiunile la care vei participa.
Suntem SOLD OUT dar exista o lista de asteptare pentru bilete care inca mai pot fi emise: iCEEfest.com
Cuvintele cheie pentru prima zi a festivalului: GLOBAL GIANTS, DISRUPTION, CRETIVITY, AR/VR, SMART HOMES, FINANCIAL TECH, eCOMMERCE, AWARDS, LIVE MUSIC & PARTY.
Acesta este fluxul de continut:
Ghid de supravietuire: Ziua 1/ 15 Iunie UPGRADE Stage
9.00 – Session 0: THE GRAND OPENING
Dragos Stanca, Fondator, iCEE.fest va descrie pe scurt aceasta editie, prezentand si cifrele festivalului. Apoi, Constantine Kamaras, Chairman of the Board of Directors, IAB Europe ne va spune care sunt principalele trend-uri din industria digitala: IAB Europe’s view.
9.30 – OPENING DEBATE: THE CHALLENGES OF THE DIGITAL & TECH INDUSTRY TODAY
Gazda a dezbaterii va fi Odysseas Ntotsikas, Fondator si Managing Director, TDG. Iar acestia sunt invitatii lui: Meagan Lopez, Global Digital Business Director, The New York Times, Jan Jirsa, Brand Engagement Director CEEMEA, LEGO, Ela Moraru, Country Business Development Manager, Google, Catalina Ionescu, Client Partner eCommerce CEE, Facebook si Jessica Chapplow, Ecommerce/ Emerging Platforms, MEC Global
10.30 – SPECIAL KEYNOTE: The fourth age of humanity cu Chris Skinner. Aflat in top 5 influentatori din domeniul serviciilor financiare/ securitatea informatiei, Skinner va vorbi despre digitalizare si impactul asupra sistemelor bancare.
11.00 – Session 1. KEY LEARNINGS FROM GLOBAL LEADERS
Aceasta e sesiunea care aduce la un loc profesionisti cu o larga arie de acoperire, de la Search la Mobile si pana la Programmatic & Data.
Alaturi de: Ela Moraru, Country Business Development Manager, Google, Igor Skokan, Measurement Lead, Facebook, Meagan Lopez, Global Digital Business Director, The New York Times, Jessica Chapplow, Ecommerce/ Emerging Platforms, MEC Global, Simon Halstead, Head of Demand Development, AOL International si Jean-Christophe Gombeaud, Senior Director EMEA, Yahoo!
13.30 – Session 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL
De la Realitatea Virtuala la Creativitate si Travel, aceasta sesiune este dedicata celor care au ales sa-si dezvolte afacerile pe cai mai putin formale.
Cu Jonathan Chippindale, Chief Executive, Holition, Josh Partridge, Vice President for EMEA, Canada and LATAM, Shazam, Lucjan Exner, Head of Sales CEE&CIS, InMobi, Davide D’Atri, CEO, Soundreef, Atanas Raykov, Business Development Director CEE&CIS, Viber, Dan Oros, Country Manager, Bla Bla Car, Charlie Ballard, Global Director, Strategic Insights, Tripadvisor si Jordan Schwarzenberger, Creative Strategist, LADbible
16.15 – Session 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
Aceasta sesiune te va face sa-ti regandesti intreaga strategie. Asta au facut si ei: Marcus Wilding, Managing Partner, Mindshare, Fadi Shuman, Global Chief Digital Officer, Geometry Global, Kris Smith, General Manager Europe, MediaMonks, Sicco Wegerif, Head of Big Builds & Platforms, MediaMonks, Jeanette Okwu, Global Business Director Digital & Social, Spark44 GmbH, Sedge Beswick, Managing Director, SEEN Connects si Fred Bosch, Head of Digital Innovation, LOLA MullenLowe
18.30 – „THE CREATIVE MANAGEMENT BLUES”
Dave Birss, fost director de creatie cu o vasta cultura muzicala, Dave foloseste instrumentele muzicale pentru a demonstra principiilor care ne ajuta sa deblocam creativitatea.
19.30 – The JEFF LEACH Comedy Show
Actor, Comediant si DJ, Jeff este de asemenea si gazda festivalului. Asa ca, fiecare dintre introducerile sale este de fapt un show de stand-up.
20.00 – iCEE.fest 2017 DIGITAL PARTY
Cativa dintre cei mai buni artisti locali – – Lori Ciubotaru Band, Macanache, Delia – si DJ Kriss vor canta Live pe scena Summer Playground. MC Jeff Leach va ajuta la pastrarea unui vibe pozitiv pentru toti cei care aleg aceasta petrecere… digitala 😉
FOCUS Stage 1
10.30 – FOCUS ON: THE HOUSE AS A GADGET
George Buhnici, NEWS Correspondent, ProTV va fi gazda dezbaterii „How The Future of Smart Living Looks Like?” Invitatii lui sunt: Harald Schindele, Co-fondator, Hirschmüller Schindele Architekten, Szymon Janiak, Strategy Director & Co-fondator, 1450 and Bernhard Hüssy, Co-fondator, Nomos System
11.00 – FOCUS ON: THE HOUSE OF THE FUTURE
Alaturi de Harald Schindele si Markus Hirschmüller, Hirschmüller Schindele Architekten plus Bernhard Hüssy, Co-fondator, Nomos System
12.00 – FOCUS ON: GREEN HOUSES AND HITECH SOLUTIONS FOR SMART LIVING
E momentul unui update important: ultimele solutii legate de smart living.
Alaturi de Simon Van Der Jagt, CEO, Nowi Energy, Adriaan Brebels, Managing Director, Porta Capena, Szymon Janiak, Strategy Director & Co-fondator, 1450 si Horatiu Ionescu, Official Dealer in Romania, Bang & Olufsen
14.00 – FOCUS ON: THE FUTURE OF MONEY
Dan Suciu, Purtator de cuvant, Banca Nationala a Romaniei este gazda dezbaterii care va aduce in prim plan partea financiara a vietii noastre.
Alaturi de Chris Skinner, TheFinancer, Bartosz Golba, Head of Content, Wealth Management, Global Data, Jack Harris, Vice President Financial Institutions, Wirecard AG, Jeffrey Tijssen, EMEA Head of FinTech/ Partnerships, Capco si Daniel Altmann, Senior Consultant EY Advanced Analytics Center of Excellence, EY
16.15 – FOCUS ON: THE NEW BANKING IN A DISRUPTED BY TECH WORLD
Bancile in lumea Fintech. Cum trebuie sa se adapteze. La ce trebuie sa ne asteptam.
Alaturi de Daniel Nicolescu, Managing Partner & Co-fondator, SymphoPay, Sotiris Papantonopoulos-Mantonopoulos, Fondator and CEO, Money Market, Teodor Blidarus, Managing Partner, Softelligence si Sebastian Olteanu, Managing Partner, KPMG Legal Romania
17.45 – DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM
Aici aveti ocazia de a pune intrebari specialistilor din zona Fintech.
18.30 – IAB MIXX AWARDS 2017
iCEE.fest va gazdui din nou prestigioasele MIXX Awards, un standard international al excelentei si eficientei in ceea ce priveste campaniile online.
FOCUS Stage 2
10.30 – FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING
Din acest punct, se va dezbate in legatura cu prezentul si viitorul comertului online. Gazde de scena: Raluca Radu, Country Manager Answear.ro & Co-Organiser GPeC, GPeC E-Commerce Awards Gala si Andrei Radu, CEO & Founder GPeC, GPeC E-Commerce Awards Gala
Alaturi de Sarah Flannery, Head of Display and Paid Social, Forward3D, James Finlayson, Head of Search, verve search, Andreas Gysler, Managing Director and Co-Founder, Zulu5 si Ewelina Ciach, Senior Value Advisor, SAP Hybris
12.45 – FOCUS ON: THE FUTURE OF RETAIL
Alaturi de Robert Berza, General Manager, Fashion Days si Jan Fleck, Senior Innovation Strategist, FUTURECANDY
14.00 – FOCUS ON: THERE IS LIFE BEYOND GOOGLE AND FACEBOOK? AI in eCOMMERCE, CONTENT DISCOVERY & EMAIL MARKETING.
Alaturi de Valentin Radu, CEO, Omniconvert, Heather Morgan, CEO/ Fondator, Salesfolk si Yousuf Khatib, Strategic Advisor, VanHack
15.30 – FOCUS ON: FACEBOOK
Tot ceea ce trebuie sa stii despre Performance @ Facebook alaturi de: Karolina Janus, Client Solutions Manager CEE, Igor Skokan, Measurement Lead si Catalina Ionescu, Client Partner eCommerce CEE
17.00 – FOCUS ON: GOOGLE
Despre AI, Machine Learning, AdWords si Search & Display alaturi de: Antonia Caraveteanu, Measurement & Attribution Specialist, Radu Stoica, Analytical Lead si Ana Sipciu, Industry Manager Retail & Travel
Va urma sesiunea: „Youtube for performance marketing”, un subiect dedicat expertilor in performance marketing.
VIP 1
15.00 – Women in Tech by TailWind
Festivalul are cel mai mare numar de femei speaker
16.00 – The Content Marketing Lab by Taboola
Alex Karageorgis, Chief Operations Officer, TDG si Dominic Wyld, Publisher Account Director, UK, Taboola vor oferi idei si sfaturi practice venite din partea liderului global in content distribution, Taboola.
VIP 2
10.00 – Focus on: the lean approach, customer discovery, idea validation (the Javelin Board)
Dario Mazzella, Project Manager si Andrea Di Anselmo, Vice President, ambii de la Meta Group vor prezenta cele 10 startup-uri selectate pentru „Lean Startup Academy”